8 steps to help you manage change on the farm

Change is inevitable, especially on a farm.

Over the centuries, farmers have dealt with shifts in the weather, climate change, technology, equipment breakdowns during seeding and harvest, trends, global production fluctuations, trade agreements or consumer demands and more.

But today, how do you deal with change and the process of implementing new practices?

Managing change

One of the leading experts on change management is Dr. John P. Kotter, the Konosuke Matsushita Professor of Leadership, Emeritus at the Harvard Business School. His book Leading Change, outlines an eight-step change process accepted across industries that helps achieve successful business transformations.

Following and carrying out these steps can be the difference between a farming operation having a mediocre future and a stellar performance.

1. Establish a sense of urgency

Communicate to all family members and employees about the change, the plan around it and the need for it. It’s important to convey that the business may suffer or even shut down if the change does not occur – urgency is a key motivator. Farm management must be all in for it to succeed.

2. Create a guiding coalition or working team

Change is unlikely to succeed without a plan. Decide early who will lead the change. These leaders will help with sourcing and purchasing, and research the logistics of operating in a new way. They’ll ensure employees are properly trained, build a marketing plan and budget for new equipment.

3. Develop a vision and strategy

With the project leaders in place and the details starting to take shape, it’s time to define what success looks like. The entire team should be part of describing what success looks like to develop a strategy to achieve success.

4. Communicate the change vision

It may sound cliché, but you can never communicate enough. It cannot be limited to the leaders, the dialogue must happen between every team member – success hinges on how the vision is executed.

5. Empower employees for broad-based action

With a strategy and structure in place, it’s time to find the barriers and deal with them. There may be emotional barriers, like nostalgia to keep the farm the way ancestors built it, or resistance to change, since for some, moving into the unknown creates anxiety and stress.

To move the change forward, however, it is important to empower everyone involved to execute the vision... Read More