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A New Generation of LibertyLink® Hybrids

Reference: Sponsored Article

Change the game with BY 7204LL

Introducing BY 7204LL: BrettYoung’s newest canola hybrid with LibertyLink® technology. BrettYoung is Canada’s Largest Independent Seed Company with headquarters in Winnipeg, Manitoba and BY 7204LL is the first in their new lineup of LibertyLink canola hybrids.

With high yield potential and mid-maturity, BY 7204LL shows strong early season vigour and excellent standability — it’s the perfect combination of traits you may be looking for in a canola hybrid. In co-op registration trials, BY 7204LL achieved a 105 per cent yield rating. The hybrid also comes equipped with two of BrettYoung’s proprietary DefendR® traits: Pod DefendR, BrettYoung’s dependable shatter tolerance technology, and Clubroot DefendR, which provides next-generation clubroot protection.

"Our DefendR traits add that extra layer of reassurance and really sets your crops up for success,” said Justine Cornelson, BrettYoung’s Manager of Agronomic and Regulatory Services. “Its highly competitive yield performance combined with mid-maturity makes it a perfect solution for growers who are looking for the newest hybrids to switch part of their canola acres to next season.”

BY 7204LL is widely available for the 2025 growing season and to celebrate the launch, growers can take advantage of two limited time promotions:

  • From now until Oct. 15, 2024, you will earn a $50 rebate per bag when you book 16 or more bags of any BrettYoung canola.
  • From Oct. 15 until Jan. 31, 2025, you will earn a $20 rebate per bag when you book 16 or more bags of any BrettYoung canola.
  • Additionally, with a minimum purchase of any 16 bags of BrettYoung canola, you’ll be entered for a chance to win a Can-Am Defender.

If you’re interested in purchasing BY 7204LL or learning more about it, contact your retailer or your local BrettYoung Regional Account Manager .