Detailed crop planning without the time sink

The challenge: time commitment

Time is a crop advisor’s most valued resource. As a retailer, creating crop planning strategies for a client’s upcoming growing season is incredibly, even prohibitively, time-consuming – especially if you’re tailoring every aspect of the plan to the client’s unique needs.

Today’s growers don’t just want any plan; they want a plan built just for them. “Growers never want to feel like they’re working with a salesperson who’s just trying to push an order through,” explains Drew Shaw, Solution Architect, TELUS Agriculture. “Growers want more of a relationship, and to have faith that their advisor has their best interests at heart and has put the same amount of thought into managing their operation as they would.”

Great crop planning strategies are tailored to each grower’s operation. They cover the growing season step-by-step, creating advice on everything from planting dates to cover cropping and succession planting, which can also help farmers build a better marketing plan.

How can any crop advisor have the time to do all that? This was the challenge TELUS Agronomy set out to solve. Our solution: TELUS Agronomy, a system that makes the time.

The solution: TELUS Agronomy

It makes creating unique plans for individual growers quick, painless, and standardized – all without sacrificing customization. This tool creates user-friendly templates that you customize with your individual grower’s data, allowing for quick and easy customization that can get as specific as you want.

“With TELUS Agronomy, you can call up university or organizational templates with key variables already set in place. The templates are still easily adjustable, so that you’re able to quickly produce extremely granular plans that are value-added for your growers,” explained Shaw. “Templates can be shared across an entire organization, so a single seasoned agronomist could produce blueprints that can be used by all advisors in the field. Templates are simple to reassign and use across fields, so all recommendations are specific and personalized.”

By standardizing the process, TELUS Agronomy makes it possible to design detailed, personalized crop plans for each of your growers in a matter of minutes. Time you would spend on logistics or data-crunching can be devoted to what matters, like communicating your ideas with your growers. In fact, TELUS Agronomy can help with that, too.

Connected communication tools for better crop planning

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