Our commitment to our UK and Ireland agronomic and farm management solutions

In March 2024, we shared the exciting news that TELUS Agriculture & Consumer Goods had acquired Proagrica. We want to reinforce our long-term commitment to supporting our UK and Irish agronomy and farm management solutions as well as share exciting updates on our strategy and roadmap.

• We are in the agriculture software business for the long-haul. Our acquisition of Muddy Boots (2020) and recent purchase of Proagrica (March 2024) demonstrate our significant investment and continued commitment to supporting UK and Irish farmers and their agronomic advisors. We provide one of the largest independent offerings of agronomy solutions in the world supporting over 200 million acres globally, and we remain dedicated to bringing customers in the UK and Ireland the best we have to offer now and in the future.

• We understand the local market. With 250 team members across the UK and Ireland, our regional product development and support teams offer the extensive localised knowledge and industry experience needed for effective product regionalisation and ongoing support.

• We have a clear strategic direction and roadmap for both our UK and Irish farm management systems. We are committed in our support of Gatekeeper and TELUS Farm Management customers and solutions. We are simultaneously working on a single, unified platform, designed for the broad needs of the UK and Irish market.

What this means for our valued customers

First and foremost, our customers will continue to benefit from regional-based product development and support of Gatekeeper and TELUS Farm Management. As we build the unified product platform we look forward to engaging with customers and showing progress through roadmaps, test releases, and functionality previews in the coming months. The new platform development over the next 1-2 years will also focus on minimizing impacts to customers. Any future migration will be as low-touch as possible and we will be in close communication with significant lead time on any changes.

Your input is invaluable to us

We want to work with you to ensure our innovations help you optimize and grow your business. Connect with us:

• In person at the Midlands Machinery Show and the CropTec Show in November, where we’ll showcase our latest developments

• At our upcoming webinar with information about the next-generation platform and how it can benefit operations – stay tuned for your invite

• By reaching out to your account or support team who would be happy to discuss your needs