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Product Spotlight 02: “The Power of Peer Groups”

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Product Spotlight 02: “The Power of Peer Groups”


In today’s product spotlight, Tracy speaks to Sara and Gavin from Backswath Management about “The Power of Peer Groups.”

A very effective tool for personal and business growth is participation in a peer group. A strong peer group can help an individual recognize areas for growth and help them to achieve their goals.

While peer groups are commonplace in the entrepreneurial World, the concept is still somewhat new to the agriculture industry.

Join Tracy as she speaks to Sara and Gavin about all things peer group-related. They chat about:
  • How Backswath has been facilitating peer groups for many years already. They share more about how and why this concept came about and how it quickly became part of their services to farmers.
  • Sara shares more about the different types of peer groups they offer and who they are each geared towards.
  • They dive into the “Emerging Farm Managers Peer Group.” Sara shares more information on who it’s meant for and why they created this specific peer group.
  • Are you wondering what precisely a peer group does? If so, we have you covered. Sara and Gavin walk us through what this looks like in terms of meeting types, locations, topics, structure, goals, and so much more.
  • Gavin shares more about what he sees as the main benefits and reasons why a farmer would want to join a peer group.
  • To wrap up the episode, Sara shares some of the additional perks and exciting things they are working on for the Emerging Farm Managers Peer Group.

If this sounds interesting to you, make sure to tune into today’s episode and then click the link below to learn more about Backswath and their farmer peer group programs.

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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Thank You To Our Product Spotlight




Be accountable, be focused and feel supported while advancing your business.

Backswath Management Peer Groups are a community of agriculture producers and professionals pushing the boundaries of their management practices.

Let us help you take your operation to a higher level.

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Show Guests

Gavin Betker
Farm Management Consultant

Gavin Betker is a Farm Management Consultant with Farmcaster. He graduated from the University of Manitoba with a Bachelor of Commerce (Hons.) in 2004.

Having grown up on a farm, Gavin shares Farmcaster’s passion for advancing farm management. After obtaining his business degree, he worked as a production manager for Jeld-Wen Windows and Doors in Winnipeg. Not long after, he was promoted to regional service and logistics manager for the Southern Alberta region. Eventually, he decided to change career tracks and returned to his roots and came back to Manitoba to farm. He spent four years as a hired farmhand and learned even more about the agricultural industry first-hand. Gavin has been with Farmcaster since 2013, where he is combining his business and farm backgrounds together as a consultant.

In his spare time, Gavin likes to stay active playing ultimate, soccer, hockey, and curling. He is a volunteer for IRCOM, the Immigrant and Refugee Community Organization of Manitoba. He also was a board member for Motionball Winnipeg – a charity fundraising event for the Special Olympics.

Looking to innovatively advance farm and agribusiness management?

Contact Gavin Betker - Website / Email

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Sara Chambers
Office and Peer Group Program Manager

Sara Chambers is the Office and Peer Group Program Manager at Backswath Management. She is responsible for all aspects of the Peer Group Program, from supporting and recruiting members to ongoing management and development of the Program. As the Office Manager Sara provides administrative and technical assistance to our team of Consultants, Bookkeepers, and Senior Management.

Sara grew up on a small acreage in Morden, Manitoba. She earned a Bachelor of Science Degree from the Department of Animal Science in the Faculty of Agriculture at the University of Manitoba. After University Sara gained international experience in general business management including customer service, human resources, and bookkeeping where she lived in South Africa and Namibia. Sara brings to Backswath a passion for the client experience and supporting producers to achieve personal and professional success.

Sara and her husband are outdoor enthusiasts. They take every opportunity to go camping, hiking, and spend time on the lake at the family cottage, all with a pair of binoculars close by for birdwatching.

Looking for more information about Backswath Peer Groups?

Contact Sara Chambers
- Website / Email

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Product Spotlight

Welcome to Product Spotlight.  Join Tracy Brunet as she speaks with industry experts to feature innovative products and services that can impact our audience and their farming operation.

Spotlight Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the segment, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

Connect with Tracy Brunet - TwitterFacebookInstagramLinked in

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