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Product Spotlight: The Next Generation of Fertilizer Production with Kathy Jordison

Friday, February 28, 2025

Reference: Product Spotlight

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Product Spotlight: The Next Generation of Fertilizer Production with Kathy Jordison

In this Product Spotlight episode, Tracy is joined by Kathy Jordison, Board Director at Genesis Fertilizers, to discuss this project.

This forward-thinking project is set to address key fertilizer challenges facing the agricultural sector.

Key Topics Discussed:

1. Introduction to Kathy Jordison
• Kathy introduces herself, her background, and her role as Board Director at Genesis Fertilizers.

2. Genesis Fertilizers: An Overview
• Kathy provides a detailed introduction to Genesis Fertilizers and its innovative project, designed to improve the fertilizer production landscape in Canada.

3. Strategic Value to Producers:
• Kathy explains why Genesis Fertilizers’ proposed project is a crucial opportunity for producers in the current agricultural landscape.
• Discussion on what makes Genesis Fertilizers’ model sustainable and valuable in today’s competitive fertilizer market.

4. Industry Challenges & Genesis’ Role:
• Kathy discusses how Genesis Fertilizers helps mitigate risks related to pricing, supply chain disruptions, and rising input costs for farmers.
• In light of consolidation in the agricultural sector, Kathy explains how this project ensures that farmers can retain their independence and autonomy.

5. Economic & Market Considerations:
• Kathy outlines how this initiative impacts producers’ profitability and ensures more cost stability compared to traditional fertilizer supply chains.
• Insights on how the Genesis Fertilizers project enhances market competition and improves accessibility for producers across the country.

6. Kathy’s Independent Perspective on the Opportunity:
• From Kathy’s perspective as an industry veteran, she shares what sets the Genesis Fertilizers model apart and why it’s poised to make a significant impact.
• Kathy discusses her vision for how the Genesis Fertilizers project will shape the fertilizer industry in the next five to ten years from an external, independent board perspective.

7. How Producers Can Learn More
• Kathy provides valuable information on where and how producers can learn more about Genesis Fertilizers and get involved with this innovative project.


Thank you for tuning in! Join Tracy and Kathy Jordison for this insightful conversation on the future of fertilizer production in Canada, and how Genesis Fertilizers is shaping the future of fertilizer production in Canada.


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*Disclaimer: This interview is provided for entertainment purposes only. I do not accept any liability for any loss or damage incurred from you acting or not acting as a result of watching, listening, or reading about this investment opportunity. You acknowledge that you use the information I provide at your own risk. Viewers are recommended to perform their own research.

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Links & Resources Mentioned in the Episode:






Visit Genesis Fertilizer's website to Learn More: www.genesisfertilizers.com

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

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CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

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