Transforming ag rebate management into a growth and profit driver
Friday, February 16, 2024
Reference: Telus Agriculture
Rebate management is not just a marketing program that can set agricultural manufacturers apart from the competition; when leveraged with precision it can be a strategic driver for top-line growth and profitability. With accurate visibility and reliable execution, businesses can make data-driven decisions on what in-season adjustments will enhance the effectiveness of their rebate programs and build strong customer relationships. However, calculating incentive programs manually, without leveraging a software solution, consumes valuable time and resources, often resulting in errors that can have adverse effects on customer relationships. Efficient rebate management requires businesses to configure, track and share earnings seamlessly.
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Capture rebate program opportunities
To achieve better rebate management, ag manufacturers must be able to run programs in a timely and accurate way and address common challenges such as lack of in-season data or siloed rebate information. Here are ways a rebate management software can help you.Improve decision making with better data
One of the biggest hurdles in rebate management is the lack of in-season data, which can prevent responsiveness and timely decision making. To identify market trends and seize opportunities, including access to point-of-sale data, accurate and timely information is needed. To minimize manual interventions, which can cause delays and potential errors in calculating program effectiveness, a software solution can help give better visibility into programs, thus preventing end-of-season surprises.Reduce complexity and costs
Another challenge lies in managing rebates and a sea of data using spreadsheets. This often requires extensive manual merging for analytics, a process prone to errors, and the costly expense of time and labour from internal and external partners. In an industry focused on reducing expenses to protect margins, a centralized system that facilitates seamless tracking, calculations, payments and reporting of programs is essential.Driving flexibility and collaboration
Competitiveness, agility and confidence rely on a clear, centralized picture of program earnings throughout the season. The absence of an integrated system leads to complex workflows reliant on human intervention, increasing the risk of errors in tracking, calculations, payments and reporting. This not only adds unnecessary costs but could also damage customer relationships or hamper financial opportunities. It's time for a change.Unlocking success with a comprehensive solution
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