What Happens When a Tech Influencer Becomes a Rural Farmer?

David Cogen accepts a farming challenge, recognizing the effort and choices involved in agriculture

When you think of farming, you might picture wide-open fields, the smell of fresh soil, and maybe a tractor or two. But David Cogen, a popular social media tech influencer known as TheUnlockr, is peeling back the curtain on what it really takes to cultivate those crops.


From Influencer to Farmer

This year, Cogen teamed up with John Deere for a firsthand experience of the farming world, diving into everything from tilling the soil to harvesting corn, and he’s eager to share what he learned along the way.


“What motivated me to take on this farming challenge? Well, over the past few years, I’ve visited several farms with John Deere and learned a lot about what it takes to run one,” David shared. “Most people don’t understand what goes into farming. The more I learned, the more fascinated I became. It’s a story I wanted to tell.”

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