White paper: Finding the sweet spot for margin growth in a dynamic economy

The past few years have been a rollercoaster for the consumer goods and retail industry. To keep up with ongoing supply chain disruptions, inflation and the surge in consumer demand, consumer packaged goods (CPG) companies have had to swiftly adapt their trade promotions, pricing and sales execution strategies. Finding the right balance between cost management, product quality, and shopper trust can be a challenge in today's environment.

Now, a number of countries are showing signs of disinflation and even deflation, meaning shopping behaviours learned during COVID and inflationary times may change again. In this paper, we explore how companies can grow their margins in uncertain times.

What you'll take away

• The impact of inflation and the cost-of-living crisis on shopping behaviours
• How consumer goods companies and retailers have adapted
• The outlook for markets facing disinflation and deflation
• Anticipated future changes in shopping behaviour
• Implications for trade promotions and retail execution
• Strategies for driving both revenue growth and margin growth

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