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Land Rich, Cash Poor: My Family's Hope and the Untold History of the Disappearing American Farmer | Episode 254

In this week’s episode, Tracy chats with author Brian Reisinger about his compelling book, Land Rich, Cash Poor: My Family's Hope and the Untold History of the Disappearing American Farmer.

If you're passionate about both reading and farming, this book and episode are for you.

In the book and throughout this conversation, Brian takes us on a journey through the history of farming in the United States, from the 1920s to today, revealing the profound highs and devastating lows, the economic booms and busts, and how American farmers ultimately became forgotten. He emphasizes that this outcome didn’t have to happen.

As he discusses the evolution of American agriculture, Brian intertwines the story of his own family—starting with his great-grandfather, who fled Europe to escape war, only to face unimaginable hardships and personal tragedies while trying to build and sustain a growing farm family.

This has quickly become one of my favorite books, and I highly recommend listening to the episode and then grabbing a copy. It will change the way you view agriculture, both past and present, and it will transform how you think about your own ancestors and their farming journeys.

This book is a powerful blend of history, personal loss, and triumph in a way that’s unlike anything I’ve ever read.

Thanks for tuning in,

Tracy

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About the Book

Taking on this working-class story of heart and hardship, award-winning writer and rural policy expert Brian Reisinger weaves forgotten eras of American history with his own family’s four-generation fight for survival in Midwestern farm country.

Readers learn the truth about America’s most detrimental and unexplained socioeconomic crisis: How the family farms that feed us went from cutting a middle-class path through the Great Depression to barely making ends meet in modern America.

Along the way, they’ll see what it truly takes to feed our country: accidents that can kill or maim; weather that blesses or threatens; resilience in the face of crushing economic crises, from depressions and recessions to COVID-19; and the tradition that presses down on each generation when you're not just fighting for your job, you're fighting for your heritage.

Praise For The Book:

The hidden history of an economic and cultural crisis that is threatening our very food supply—the disappearance of the American farmer. Critically acclaimed with praise from across the political spectrum, Land Rich, Cash Poor reveals the urgent, unflinching truth.

| “An anthem to the family farm in America.” — AP News

| “A beautiful book. You won’t want to put it down.” — Peter Slevin, contributing writer for The New Yorker

| “Well worth reading for those who care about what we eat and where it comes from.” — Mike Gousha, Emmy-award-winning journalist and PBS documentarian

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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Show Resources

Brian's Website: https://www.brian-reisinger.com

Book Available For Purchase on Amazon! https://www.amazon.com/Land-Rich-Cash-Poor-Disappearing/dp/1510779981

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Thank You to our Show Sponsor

Here at The Impact Farming Show, our goal is to bring our audience the people and ideas that will IMPACT their farming operation. We couldn't do it without the continued support of our sponsors that are committed to supporting our show and our shared vision of helping farmers succeed.

Please take a moment to check out this week's show sponsor: BrettYoung

Canada’s Largest Independent Seed Company - Learn More Here

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Show Guest

Brian Reisinger
Award-Winning Writer, Rural Policy Expert, Speaker, and Consultant

Brian Reisinger grew up on a family farm in Sauk County, Wisconsin and lives to tell the hidden stories of rural America. An award-winning writer, rural policy expert, speaker, and consultant, Brian worked with his dad on the farm from the time he could walk. His book Land Rich, Cash Poor tells the story of the disappearing American farmer, weaving the forgotten history of an issue affecting every dinner table with his own family’s four-generation fight for survival.

Brian has given a TEDx talk on risks to our food supply, and appeared on C-SPAN’s “Washington Journal,” CNN, public radio, farm radio, and other news outlets across the political spectrum. He’s been published in USA Today, Newsweek, Yahoo News, the Milwaukee Journal Sentinel, PBS Wisconsin/Wisconsin Public Radio’s “Wisconsin Life”, Game & Fish magazine, The Daily Yonder, RealClearPolitics, The Hill, Saving Country Music, and elsewhere. Brian’s writing has won awards from the National Society of Newspaper Columnists, first place in the Seven Hills Literary Contest, a Solas Award, and more.

Brian worked as a journalist covering economic upheaval, then a speechwriter and strategist on Capitol Hill and across the country. Today, alongside independent writing and speaking engagements, he works at Platform Communications, a Midwestern-based consulting firm. He lives with his wife and daughter, splitting time between northern California near his wife’s family, and his family’s farm in southern Wisconsin.

Connect with Brian Reisinger - Website / Facebook / Instagram / X / LinkedIn

Learn more about Brian Reisinger

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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation.

Show Host - Tracy Brunet
CEO of Farm Marketer

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming.

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas.

Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in

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