Gain a Genetic Advantage: FP Genetics Unveils Innovative Seed Genetics for Canadian Farmers

Friday, January 24, 2025

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Gain a Genetic Advantage: FP Genetics Unveils Innovative Seed Genetics for Canadian Farmers


In this episode, Tracy interviews Chris Churko, CEO of FP Genetics, one of Canada's largest privately owned seed development and distribution companies.

Chris shares valuable insights into the company’s mission, the challenges farmers face when selecting seed varieties, and how FP Genetics is helping farmers across Western Canada grow more resilient and higher-yielding crops.

Key Highlights:
  • About Chris Churko and FP Genetics
    Chris introduces himself and his role as CEO of FP Genetics, explaining the company’s mission and its impact on Canadian agriculture.
  • The History and Mission of FP Genetics
    Chris dives into the history of FP Genetics, its growth, and how it became one of Canada’s leading seed companies, focused on providing high-quality varieties for Canadian farmers.
  • Challenges in Seed Selection and How FP Genetics Addresses Them
    Tracy and Chris discuss the major challenges farmers face when selecting seed varieties—such as climate adaptability, disease resistance, and yield potential—and how FP Genetics ensures its varieties meet these needs.
  • Testing Seed Varieties Across Western Canada’s Diverse Conditions
    Chris explains the rigorous testing process FP Genetics uses to ensure that their varieties perform well across the diverse growing conditions of Western Canada.
  • What Sets FP Genetics Apart: Yield, Disease Resistance, and Adaptability
    Chris outlines the unique features of FP Genetics’ seed varieties, including disease resistance, and adaptability to various environmental factors.
  • Sustainability in Agriculture: How FP Genetics is Making a Difference
    Sustainability is top of mind in the agricultural industry. Chris talks about how FP Genetics incorporates sustainability into its seed development, focusing on long-term solutions for farmers and the environment.
  • Supporting Farmers: Agronomy Resources and Expertise
    FP Genetics provides a wealth of resources to help farmers make informed decisions about their seed choices. Chris discusses the agronomy support and expertise available to farmers to maximize their crop performance.
  • The Role of Farmer Feedback in Seed Development
    Chris shares how valuable farmer feedback is in the development of new seed varieties and how it influences the company’s selection process.
  • Fun Advice for First-Time Planting FP Genetics Varieties
    For those planting FP Genetics’ varieties for the first time, Chris shares a piece of practical advice to help them get the most out of their crop.
If you’re interested in learning more about FP Genetics and its innovative seed varieties, stay tuned! We’ll be featuring several segments on their genetics in the coming months.

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Resources Mentioned:
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About the Company

FP Genetics is one of Canada’s largest privately owned seed developing and distribution companies focused primarily on cereals, pulses, and minor oilseeds. The company’s ownership consists of a strong network of over 170 licensed Seed Growers and farm operators.

As an industry leader with varieties grown across Canada, the USA, Europe, and Asia, we work hard to build positive business relationships and to be the preferred partner of seed growers, developers and distributors.

FP Genetics collaborates with a diverse group of public, private, foreign and domestic variety developers. We are the licensee of numerous seed varieties spanning a multitude of crop types and market classes, which are grown on over 40 million acres across Canada.

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About the Guest: 

Chris Churko
CEO | FP Genetics

Chris Churko is the CEO of FP Genetics, one of Canada’s largest privately owned seed development and distribution companies. With over a decade of experience in the agricultural industry, Chris leads FP Genetics in its mission to provide Canadian farmers with high-quality seed varieties that deliver superior yields, disease resistance, and adaptability. FP Genetics works closely with over 170 licensed Seed Growers and farm operators, offering innovative solutions to enhance the performance of crops across diverse Canadian farming landscapes.
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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

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