Precision Agricultural Insurance: Why Canadian Farmers Shouldn't Settle for Average Insurance with Kyle Gibson from Agi3

Friday, March 21, 2025

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Precision Agricultural Insurance: Why Canadian Farmers Shouldn't Settle for Average Insurance with Kyle Gibson from Agi3


In this episode of The Impact Farming Show, Tracy chats with Kyle Gibson, the Managing Director of Operations and Lead Broker at Agi3, about how Canadian farmers can move beyond traditional crop insurance and explore innovative, more tailored options for risk management.

The conversation covers the unique offerings from Agi3, including AgriEnhance, ForwardProtect, and FarmElevate, and how these products are designed to better meet the needs of modern farming operations.

Key Topics & Takeaways:

1. Meet Kyle Gibson and Agi3:
◦ Who is Kyle Gibson, and what is his role at Agi3?
◦ Overview of Agi3: A company focused on delivering precision agricultural insurance with cutting-edge solutions for Canadian farmers.

2. The Founding Story of Agi3:
◦ Kyle discusses the entrepreneurial drive behind Agi3, the company’s mission, and the problem they aim to solve for farmers.
◦ Insights into what makes Agi3 unique in the agricultural insurance space and how it aims to provide better service and more relevant products to farmers.

3. Risk Management for Modern Farms:
◦ Agi3’s vision of alternative crop insurance offerings: Why traditional insurance doesn’t keep up with the needs of modern farming operations.
◦ Introduction to AgriEnhance, ForwardProtect, and FarmElevate — Agi3’s customized agricultural insurance products.

4. The AgriEnhance Product:
◦ Dive into AgriEnhance: A flexible, enhanced crop insurance solution designed to give farmers more control over their risk management strategies.
◦ How Agi3’s approach differs from traditional crop insurance.

5. Data-Driven Insurance Quotes:
◦ How producers can easily enter their farm data for a quote.
◦ A walk-through of the user-friendly platform, its benefits, and additional features.
◦ The cost-benefit analysis of Agi3’s platform and its impact on farmers' insurance decisions.

6. Challenges with Traditional Crop Insurance:
◦ Common struggles farmers face with traditional insurance policies.
◦ The frustrations farmers have with the outdated methods of crop insurance and how Agi3 is addressing these concerns.
◦ Does Agi3 replace traditional insurance, or does it supplement it?

7. Step-by-Step Process:
◦ Kyle walks listeners through the sign-up process, entering farm data, and receiving quotes.
◦ A breakdown of how claims are handled differently with Agi3 compared to traditional crop insurance.

8. Data Privacy and Security:
◦ Agi3’s commitment to protecting farmer data.
◦ Who has access to farm data, how it’s used, and how Agi3 ensures privacy and security for its clients.

9. Return on Investment (ROI):
◦ How Agi3 creates real value for farmers by solving insurance-related problems and helping them make more money.

10. Looking Ahead:
◦ A reflection on the growth of Agi3 since its inception in 2021.
◦ Key accomplishments, customer experiences, and what’s to come in 2025.

11. Final Thoughts and Advice for Farmers:
◦ Kyle offers some parting words of advice for farmers looking for something different in terms of crop insurance coverage.
◦ Where farmers can learn more about Agi3’s offerings and how to get started with the platform.

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⚠️ Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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Resources: 




To learn more about Agi3 and its suite of products, visit https://www.agi3.ai/


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Show Guest:

Kyle Gibson
Managing Director of Operations and Lead Broker | Agi3



With senior roles at AIRM Consulting, including Managing Director of Operations and Special Projects, Kyle brings a wealth of knowledge in agriculture, insurance and technology. He also brings nearly two decades of strategic and operational experience from his career as a pilot in the Canadian Armed Forces. Kyle’s skills extend across risk assessment, business development, and operations.

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* Disclaimer - As always, this information is not intended to provide business or medical advice. To ensure that your own circumstances have been properly considered and that action is taken based on the latest information available, you should obtain professional advice from qualified business or medical professionals before acting on any of the information in this post.
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The Impact Farming Show

Welcome to Impact Farming, Farm Marketer's video and audio show dedicated to helping Canadian farmers excel in the business of farming. Our goal with this show is to introduce our audience to the people and ideas that are going to make an IMPACT on their farming operation. 

Show Host - Tracy Brunet
CEO of Farm Marketer 

Tracy and her husband are cattle ranchers in South East, Manitoba. As host of the show, primary producer and agvocate, Tracy is passionate about helping farmers succeed in the business of farming. 

In each episode, Tracy chats with today's most successful farm advisors and industry leaders to bring our audience the best and most important ideas. 

Connect with Tracy Brunet - Twitter / Facebook / Instagram / Linked in

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